The Zeekr 001 has emerged as a standout in the premium electric vehicle segment, delivering an impressive mix of style, technology, and performance. Its striking shooting-brake design, combined with a feature-rich cabin and powerful electric drivetrain, makes it a compelling alternative for buyers seeking something beyond the usual SUV or saloon. Backed by Geely Holding Group’s engineering expertise and built on the advanced SEA (Sustainable Experience Architecture) platform, the Zeekr 001 aims to challenge established European rivals while offering strong value in the process.
Design & Exterior Styling
The Zeekr 001 adopts a sleek and modern shooting-brake silhouette, distinguishing itself from more common SUV-bodied EVs. The design was developed with input from Swedish design teams and combines size and elegance in a balanced way. Key features include flush-fitting door handles, frameless doors, sharp LED lighting, and a distinctive rear profile that gives the vehicle a sporty yet refined personality. With dimensions of about 4,955 mm in length, a 2,999 mm wheelbase, and nearly 2 meters in width, the Zeekr 001 has a commanding road presence. The shooting-brake design is not just aesthetic—it also provides practical benefits, including a rear hatch and a generous boot capacity of around 539 litres.
Interior Comfort & Technology
Inside the Zeekr 001, luxury and technology converge seamlessly. The cockpit features a digital instrument cluster paired with a large 15-inch central touchscreen and an optional augmented-reality head-up display. High-quality materials such as Nappa leather, Alcantara, and soft-touch plastics elevate the premium feel. Ambient lighting, a panoramic sunroof, and meticulous attention to detail create an inviting cabin atmosphere. The infotainment system includes wireless Apple CarPlay and Android Auto, over-the-air updates, and extensive smart-assistant functions. With its long wheelbase, the rear seating area offers ample legroom and comfort, suitable for long journeys and family use.
Powertrain & Performance
Performance is a major highlight of the Zeekr 001. Depending on configuration, it can be equipped with a single-motor rear-wheel-drive (RWD) or dual-motor all-wheel-drive (AWD) setup. The Performance AWD model delivers up to 400 kW (544 hp) and 686 Nm of torque, achieving 0–100 km/h in about 3.8 seconds. The Long-Range RWD variant provides brisk acceleration at around 7.2 seconds for the same sprint, offering up to 620 km of range (WLTP) under optimal conditions. Real-world figures remain impressive, often exceeding 500 km per charge. Charging performance is equally strong: the vehicle supports fast charging up to 200 kW, taking the battery from 10% to 80% in roughly 30 minutes. Some versions built on the 800-volt platform promise even faster charging capabilities.
Ride Quality, Handling & Safety
The Zeekr 001 offers a smooth and refined ride, blending comfort with engaging handling. The chassis tuning emphasizes stability and quietness, with optional air suspension providing additional ride control. Steering is precise, and road noise is minimal, giving the car a polished, premium driving character. Safety standards are top-tier, with a 5-star Euro NCAP rating. The car includes adaptive cruise control, lane-keeping assist, blind-spot monitoring, automatic emergency braking, and a 360-degree camera system. Multiple high-definition sensors and cameras enhance driver awareness, contributing to its advanced driver-assistance suite.
Pricing & Value
Pricing varies by market and configuration. In Europe, the Performance AWD model starts at approximately €64,000, while the RWD Long-Range version is positioned as a more affordable entry point. In its home market of China, the pricing is even more competitive, ranging from around $39,000 for base trims to over $100,000 for the high-performance FR version. When compared to European luxury EVs, the Zeekr 001 provides similar or better technology and performance at a significantly lower price, making it an appealing choice for value-conscious buyers seeking premium quality. Sustainability & Manufacturing The Zeekr 001 benefits from Geely’s vertically integrated manufacturing strategy. Built on the SEA1 platform, it’s designed from the ground up for electric mobility rather than adapted from an internal-combustion chassis. This ensures optimized weight distribution, efficiency, and structural integrity. The car’s 94 kWh battery delivers strong energy efficiency, with consumption averaging around 196 Wh/km for the AWD variant. Zeekr’s emphasis on sustainable production, recyclable materials, and long-life battery chemistry underscores its commitment to eco-friendly manufacturing and the broader transition toward electrified transport. Everyday Usability The Zeekr 001 proves versatile in daily life. The RWD model offers outstanding range and comfort for commuting and long-distance travel, while the AWD version provides exhilarating acceleration for performance-oriented drivers. Its spacious interior, large boot, and practical shooting-brake design make it family-friendly. Charging flexibility, advanced driver aids, and excellent noise insulation contribute to a premium, stress-free experience. Although some drivers mention that the touch-sensitive controls and certain driver-assist alerts can be overly sensitive, these minor issues are outweighed by the car’s refinement and usability. Conclusion The Zeekr 001 represents a bold statement from Geely’s luxury EV division, blending elegance, performance, and technology in a package that rivals the best from Europe and beyond. With its futuristic design, premium interior, impressive driving range, and competitive pricing, it establishes itself as one of the most complete electric vehicles on the market today. Whether chosen for its long-range efficiency or thrilling performance, the Zeekr 001 offers a glimpse into the future of intelligent, sustainable mobility.